Children’s Health
El Rio Grande Latin Market successfully concluded its annual El Rio Grande Giveback Campaign, rallying customers, team members, and communities across North Texas in support of Children’s Health, one of the nation’s leading pediatric health care systems. Throughout the campaign, customers were invited to make donations at checkout registers in El Rio Grande stores, helping fund vital programs and services that benefit pediatric patients and their families.
The 2025 campaign ran from November 24 through December 26, providing shoppers with a simple yet meaningful opportunity to support children receiving specialized medical care throughout the region. Donations collected during the campaign helped advance pediatric research, family support programs, health education initiatives, and facility enhancements designed to improve outcomes for young patients.
“El Rio Grande has always believed in giving back to the communities we serve,” said Hamdy Shalabi, CEO of El Rio Grande Latin Market. “The most important thing we have learned in recent years is that nothing is stronger or more beautiful than humanity. No one is in need more than sick children and their families, and we are proud to partner with Children’s Health each year. For us, the people who shop in our supermarkets are not customers – they are our neighbors, and we want to support them.”
The giveback initiative reflected a long-standing partnership between El Rio Grande Latin Market and Children’s Health. The company has supported Children’s Health for nearly a decade and is an active member of the organization’s Red Balloon League, helping provide resources that make life better for children facing illness and injury across North Texas.
The success of the 2025 Giveback Campaign demonstrated the generosity of El Rio Grande shoppers and employees, whose collective contributions helped strengthen access to high-quality pediatric care and support services for children and families throughout the region.
Photos from the celebration recognized the outstanding store associates and teams whose dedication, enthusiasm, and commitment were instrumental to the success of the 2025 El Rio Grande Giveback Campaign benefiting Children’s Health. These team members led fundraising efforts, encouraged customer participation, and exemplified El Rio Grande’s values of family, compassion, and community service. Their contributions helped make a meaningful impact on the lives of children and families across North Texas.